Campaign Estimator

Estimator

Client

Phoenux.design

Scope

Web App

Service

UI UX Design

Website

Link

Explore My Work

Estimator

Client

Phoenux.Design

Scope

Web App

Service

UI UX Design

Website

Link

Explore My Work

Explore My Work

Overview

Campaign Estimator predicts ad campaign metrics (clicks, impressions, costs) using AI. It solves inaccurate planning that wastes budgets. My designs made AI outputs easy to use, cutting planning time from hours to minutes.

Campaign Estimator predicts ad campaign metrics (clicks, impressions, costs) using AI. It solves inaccurate planning that wastes budgets. My designs made AI outputs easy to use, cutting planning time from hours to minutes.

35% engagement lift and 28% reduced drop-off for marketing agencies and SMBs.

35% engagement lift and 28% reduced drop-off for marketing agencies and SMBs.

The Problem

👉 Cluttered interface, dead-end premium locks, no real-time feedback, and poor mobile experience caused 72% drop-off at paywalls and 38% mobile abandonment.

👉 Cluttered interface, dead-end premium locks, no real-time feedback, and poor mobile experience caused 72% drop-off at paywalls and 38% mobile abandonment.

Solution

I designed a card-based layout with collapsible sections (Audience, Budget, Channels) that reduced visual clutter by 60%. Interactive sliders with real-time cost previews, a persistent sidebar for easy navigation, and purple "Unlock Now" CTAs boosted conversions. A mobile-first responsive framework ensured seamless cross-device functionality.

I designed a card-based layout with collapsible sections (Audience, Budget, Channels) that reduced visual clutter by 60%. Interactive sliders with real-time cost previews, a persistent sidebar for easy navigation, and purple "Unlock Now" CTAs boosted conversions.

Goals

  • Boost user engagement by 30%.Ensure 100% consistent, production-ready components.

  • Cut budget setup drop-off by 25%.

  • Increase premium subscriptions by 20%.

  • Ensure 100% mobile responsiveness.

  • Enhance brand appeal.

  • Boost user engagement by 30%.Ensure 100% consistent, production-ready components.

  • Cut budget setup drop-off by 25%.

  • Increase premium subscriptions by 20%.

  • Ensure 100% mobile responsiveness.

  • Enhance brand appeal.

Results

35%

35%

Boost engagement

28%

28%

Reduce setup drop-off

22%

22%

Increase premium conversions

40%

40%

More Premium clicks

Results

Results

Before: Only one campaign (Pakistan/Design Agency) is displayed, with no indication of additional campaigns or a scroll/load-more option. This could hide other campaigns, frustrating users with multiple projects.

Before

After: Implemented a "Load More" button and pagination, displaying up to five campaigns per page (e.g., Pakistan/Design Agency, India/Marketing Team, etc.).

After

My Campaign

My Campaign

My Campaign

Review and manage your campaigns to maximize conversions and performance.

Review and manage your campaigns to maximize conversions and performance.

Review and manage your campaigns to maximize conversions and performance.

Tom Cook

Tom Cook

Tom Cook

Campaign

Estimator

Campaign

Estimator

Campaign

Estimator

Home

Home

Home

Dashboard

Dashboard

Dashboard

Design Agency

Design Agency

Design Agency

Clicks

Clicks

Clicks

11-20

11-20

11-20

Country

Country

Country

Uae

Uae

Uae

View Details

View Details

View Details

Manage Estimation

Manage Estimation

Manage Estimation

Design Agency

Design Agency

Design Agency

Clicks

Clicks

Clicks

11-20

11-20

11-20

Country

Country

Country

Uae

Uae

Uae

View Details

View Details

View Details

Manage Estimation

Manage Estimation

Manage Estimation

Design Agency

Design Agency

Design Agency

Clicks

Clicks

Clicks

11-20

11-20

11-20

Country

Country

Country

Uae

Uae

Uae

View Details

View Details

View Details

Manage Estimation

Manage Estimation

Manage Estimation

Design Agency

Design Agency

Design Agency

Clicks

Clicks

Clicks

11-20

11-20

11-20

Country

Country

Country

Uae

Uae

Uae

View Details

View Details

View Details

Manage Estimation

Manage Estimation

Manage Estimation

Design Agency

Design Agency

Design Agency

Clicks

Clicks

Clicks

11-20

11-20

11-20

Country

Country

Country

Uae

Uae

Uae

View Details

View Details

View Details

Manage Estimation

Manage Estimation

Manage Estimation

Design Agency

Design Agency

Design Agency

Clicks

Clicks

Clicks

11-20

11-20

11-20

Country

Country

Country

Uae

Uae

Uae

View Details

View Details

View Details

Manage Estimation

Manage Estimation

Manage Estimation

Design Process

Research Methods


  • Current Design Evaluation

  • Competitor Analysis

  • Current Design Evaluation

  • Competitor Analysis

identify Pain points → competitor analysis → hi-fidelity → Launch

identify Pain points → competitor analysis → hi-fidelity → Launch

identify Pain points → competitor analysis → hi-fidelity → Launch

72% drop-off at premium feature locks due to unclear value.

72% drop-off at premium feature locks due to unclear value.

-RESEARCH OUTPUT

Before: The CTA is absent or not prominent, with locked sections implying premium features but lacking a clear upgrade prompt.

Before

After: A bold "Unlock Now" and "Upgrade Now" button is introduced, styled with a distinct purple color and rounded edges, making it stand out. This encourages users to take action to access premium features.

After

$80.0 / Annually

$80.0 / Annually

Subscription Plan Type

Subscription Plan Type

Pay Monthly

Pay Monthly

$9.99 / Month

$9.99 / Month

Save 30%

Save 30%

Pay Annually

Pay Annually

$80 / Month

$80 / Month

Save 30%

Save 30%

Risk free! Get a full refund within 30 days if you’re not satisfied.

Risk free! Get a full refund within 30 days if you’re not satisfied.

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Upgrade to get full Campaign breakdown

Let's Talk

Let’s create your

new Product

Let’s create your

new Product